A compact, concise text: Reviewers confirm Ferrell's concise format delivers the content that is needed in an engaging and understandable manner - yet facilitates ability to cover all key topics in one semester. In keeping with the brief book market demands, the number of chapters have been reduced to accommodate the 13 week college semester. It includes ninety percent new Canadian chapter opening vignettes.

A text that reflects the current Canadian business environment, balanced with International: The Canadian examples, case studies, exercises and data are expanded even more in the 2ce - while at the same time reflecting the international scope of business and cross border effects. Canadian data and statistics are updated throughout.

Reflection of key trends impacting the world of business: Six perspectives that are changing the world of business are emphasized throughout the text and supplements - and are identified by margin icons: - globalization of business - quality - ethics and social responsibility - diversity - technology - productivity Chapter boxes for each of these areas highlight real companies and business issues - providing students with practical experience.

Strong coverage of eBusiness and how technology is impacting business: The "Cyberzone" part ending feature provides insights on how the Internet and technology is changing the business arena. New end of chapter web research question.

Increased entrepreneurial strain: Because of the importance of small business in Canada, the increased coverage of entrepreneurial examples helps students relate to concepts presented and will also be of benefit to those who graduate to work for small business or become small business owner/operators.

Increased coverage of insurance: The coverage of insurance will be expanded and integrated within the appropriate chapters of the text - reinforcing the importance of these concepts.

Applications and problem solving Ferrell's "Solve the Dilemma" boxes (one per chapter) provide the opportunity for students to think creatively and problem solve applying chapter concepts to hypothetical situations. Reviewers confirm these situations engage the student and initiate lively classroom discussion.

Strong student supplement package to facilitate Student Success: Numerous resources are available to assist the student in mastering the concepts - from the additional questions and skill building exercises on the OLC and in the Student Success Centre on the Online Learning Centre (containing a free electronic student study guide), to the CBC Video segments and related cases, to the wealth of resources available through “Business Around the World” and “Career Corner” sections of the OLC. This combination of text and study guide and web site material allows for the expansion of subject matter, content, and learning devices without increasing the overall size of the text. This integrated package benefits those instructors and students who only want to cover the basics, yet provides expanded coverage and study aids for those desiring more detail. The OLC contains a feature called 'The Career Centre' which houses all of the 'Exploring Your Career Options' features from the 1e and the Personal Career Plan Appendix from the 1e.