Ferrell offers a real-world, skill-building, decision-focused framework in a compact and user-friendly format – providing instructors the opportunity to cover all key business concepts in a single semester.

An abundance of contemporary Canadian and international real-world examples, cases, exercises and boxed features help the fundamental concepts of business come alive for students. Important issues and challenges facing business today are emphasized, but offer a balance in coverage to avoid an over-emphasis of trendy topics.

Ferrell provides a complete teaching package with additional review materials, an extensive OLC, and full instructor support materials - that engage and connect students to the realities of business.