Part 1: Business in a Changing World

Chapter 1: The Dynamics of Business and Economics
Chapter 2: Business Ethics and Social Responsibility
Chapter 3: Business in a Borderless World

Part 2: Starting and Growing a Business

Chapter 4: Options for Organizing Business
Chapter 5: Small Business, Entrepreneurship, and Franchising

Part 3: Managing for Quality and Competitiveness

Chapter 6: Managerial Decision Making
Chapter 7: Organization, Teamwork, and Communication
Chapter 8: Production and Operations Management

Part 4: Creating the Human Resource Advantage

Chapter 9: Motivating the Work Force
Chapter 10: Managing Human Resources

Part 5: Marketing: Developing Relationships

Chapter 11: Customer-Driven Marketing
Chapter 12: Dimensions of Marketing Strategy

Part 6: Financing the Enterprise

Chapter 13: Accounting and Financial Statements
Chapter 14: Money and the Financial System
Chapter 15: Financial Management and Securities Markets

Appendices

Appendix A: The Legal and Regulatory Environment
Appendix B: The Business Plan