William Nickels

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

James McHugh

Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh

Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.

Paul Berman

Paul Berman founded a firm of chartered accountants and was actively engaged in the fields of management consulting, auditing, and taxation for 35 years. These activities involved considerable time overseas. He then went on to John Abbott College near Montreal, where he continues to teach a variety of business courses. Since 1988, he has been teaching an international business policy course at McGill University.

Rita Cossa

Rita Cossa has been teaching in the DeGroote School of Business at McMaster University since 1999. She teaches two of the larger undergraduate courses, which are Business Environment & Organization and Introduction to Marketing. Rita has also taught Marketing Concepts and Applications (M.B.A.-level) and Marketing in the Non-Profit Sector. Prior to teaching, Rita held several management positions in the financial services industry. Upon completion of her M.B.A., she began her academic career, where she has since been nominated for several teaching awards. A co-author on the previous edition, Rita is now the sole Canadian author for this edition.