Student Success: The former Prologue, which focuses on personal skills for being a successful student, will be moved to the student Online Learning Centre for the 5th edition. The Online Learning Centre, featuring premium content (pin codes packaged with all new texts, free of charge) contains the E-Business Modules, quizzes, web-based application exercises, video cases with questions and much more. Also included on the OLC is the Student Success Toolkit for Concept Mastery is a new toolkit which contains additional material, designed to boost success for Intro Bus students. A print Study Guide will be offered for sale with this text and will contain different questions than the student Online Learning Centre quizzing section.

Robust Product/Interactivity: The text has been heavily revised and updated so that there is a clear difference between editions, updated information, and content coverage that is derived through listening carefully to what the market needs in a text.

Support: With PageOut, OLC premium content, downloadable instructor's supplements, a CBC video package integrated with the text, a Brownstone Computerized Test Bank, and an Instructor's CD-ROM, adopters of Nickels will have the most comprehensive support package at their fingertips. Our package will include the standard IM, CTB, PPT available in both CD and limited paper versions.