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Understanding Cdn Business
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Understanding Canadian Business, 5/e

William Nickels, University of Maryland
James M McHugh, St Louis Community College
Susan M McHugh, St Louis Community College
Paul D Berman, McGill University & John Abbott College
Rita Cossa, McMaster University

ISBN: 0070921997
Copyright year: 2005

Table of Contents



Chapter 1: Managing within the Dynamic Business Environment

Chapter 2: How Economic Issues Affect Business

Chapter 3: Competing in Global Markets

Chapter 4: The Role of Government in Business

Chapter 5: Ethics and Social Responsibility

Chapter 6: Forms of Business Ownership

Chapter 7: Entrepreneurship and Small Business

Chapter 8: Management and Leadership

Chapter 9: Adapting Organizations to Today’s Markets

Chapter 10: Producing World-Class Goods and Services

Chapter 11: Motivating Employees

Chapter 12: Human Resource Management: Finding and Keeping the Best Employees

Chapter 13: Understanding Employee-Management Issues and Relations

Chapter 14: Marketing: Building Customer and Stakeholder Relationships

Chapter 15: Managing the Marketing Mix: Product, Price, Place, and Promotion

Chapter 16: Understanding Accounting and Financial Information

Chapter 17: Financial Management

Chapter 18: The Financial Services Industry in Canada

Appendix A: Using Technology to Manage Information

Appendix B: Working within the Legal Environment of Business

Understanding Canadian Business

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