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Key Terms & Glossary
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Below are the key terms featured in this chapter. Clicking on a term will reveal its definition. The textbook's full glossary is also available for online searching.
 
Business  Any activity that seeks to provide goods and services to others while operating at a profit
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Business environment  The surrounding factors that either help or hinder the development of businesses
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Database  An electronic storage file where information is kept; one use of databases is to store vast amounts of information about consumers
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Demography  The statistical study of the human population with regard to its size, density, and other characteristics such as age, race, gender, and income
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Empowerment  Giving frontline workers the responsibility, authority, and freedom to respond quickly to customer requests
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Entrepreneur  A person who risks time and money to start and manage a business
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Factors of production  The resources used to create wealth: land, labour, capital, entrepreneurship, and knowledge
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Goods  Tangible products such as computers, food, clothing, cars, and appliances.
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Loss  When a business’s expenses are more than its revenues
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Nonprofit organization  An organization whose goals do not include making a personal profit for its owners or organizers
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Productivity  The amount of output that is generated given the amount of input
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Profit  The amount a business earns above and beyond what it spends for salaries and other expenses
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Regulations  Serve to carry out the purposes of or expand on the general laws passed by elected officials
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Revenue  The total amount of money a business takes in during a given period by selling goods and services
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Risk  The chance an entrepreneur takes of losing time and money on a business that may not prove profitable
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Services  Intangible products (i.e., products that can’t be held in your hand) such as education, health care, insurance, recreation, and travel and tourism
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Stakeholders  All the people who stand to gain or lose by the policies and activities of a business
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Technology  Everything from phones and copiers to computers, medical imaging devices, personal digital assistants, and the various software programs that make business processes more efficient and productive
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