A useful source of information is the site www.strategy-business.com. The site changes regularly but is always filled with scholarly articles about some of the topics covered in this chapter.

• Read the article "From Solutions to Symbiosis: Blending With Your Customers" by Sharma (depending when you visit this might be archived) What are some of the themes of the article?
• Read the article by Bruce Pasternack. What is the focus of this article?
• The site has a useful search engine. Test it out by typing in "Fiorina" the subject of the chapter opening profile. What did you find out about her? Are you surprised about to learn what her undergraduate major was?
• Be sure to sign up for the "enews" mailing.

Use the text box below to answer the questions and email the results to yourself or your instructor.