Roger A. Kerin,
Southern Methodist University Steven W. Hartley,
University of Denver William Rudelius,
University of St. Thomas Gerard Edwards,
Douglas College Carla G Tibbo,
Douglas College
ISBN: 0070922977 Copyright year: 2005
Book Preface
The book's preface describes in detail the development process, the pedagogical approach and the features of Marketing: The Core. The file is formatted in Adobe Acrobat PDF format with the true look and feel of the printed book.
To view this file, Adobe's free Acrobat Reader application is required. It can be downloaded from Adobe's Website.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
View the Preface
(397.0K)
2005 McGraw-Hill Higher Education