Marketing Information Center: Feature Summary


		Table of Contents Book Preface Sample Chapter About the Authors Supplements Feature Summary Canadian Reviewers Reviewers & Proposals PageOut Review Copies



	Student Edition
	Instructor Edition

Marketing : The Core

Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of St. Thomas
Gerard Edwards, Douglas College
Carla G Tibbo, Douglas College

Feature Summary

Core Content - Marketing: The Core has been developed to present the basic concepts essential to an introductory marketing course, while at the same time maintaining proven content, examples, pedagogy, and learning aids.
Canadian Content Painstakingly adapted for the Canadian market, the Canadian Edition of The Core seamlessly interweaves Canadian examples and data throughout the text.
The Marketing Process New to the Canadian edition, this graphic model illustrates to students how and where the topic being studied fits into the overall marketing process.
Integrated Multichannel Marketing Based on reviewer feedback, the chapter on Multichannel Marketing has been broken down and seamlessly integrated throughout the text.
Engaging Writing The easy-to-read writing style engages students through active learning techniques, timely and interesting examples, and challenging applications.
Personal Look at Marketing Professionals The Core provides vivid and accurate descriptions of contemporary marketing professionals-- through cases, extended examples, and testimonials--that allow students to "personalize" marketing and identify possible career interests and role models.
Real World Examples The Core features up-to-date examples that students are likely to recognize from their own experiences in the marketplace, plus classic examples that students of business and marketing can easily relate to text concepts and typical marketing decisions.
Built-in Learning Aids Learning objectives, concept checks, marginal key terms, chapter summaries, internet exercises, application questions, and the discussion forum are used to reinforce learning and to allow students to self-assess their progress.
Support Resources Each chapter has a video segment that supplements the written case and adds an exciting visual perspective to the company, products, and marketing decision makers discussed in the case.

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