Marketing Information Center: Reviewers & Proposals


		Table of Contents Book Preface Sample Chapter About the Authors Supplements Feature Summary Canadian Reviewers Reviewers & Proposals PageOut Review Copies



	Student Edition
	Instructor Edition

Marketing : The Core

Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of St. Thomas
Gerard Edwards, Douglas College
Carla G Tibbo, Douglas College

ISBN: 0070922977
Copyright year: 2005

Reviewers & Proposals

Interested in submitting a book proposal to McGraw-Hill Ryerson? Visit the authors' page to read our prospectus guidelines or to make a submission.

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