Marketing Information Center: Supplements


		Table of Contents Book Preface Sample Chapter About the Authors Supplements Feature Summary Canadian Reviewers Reviewers & Proposals PageOut Review Copies



	Student Edition
	Instructor Edition

Marketing : The Core

Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of St. Thomas
Gerard Edwards, Douglas College
Carla G Tibbo, Douglas College

Supplements

Instructor’s CD-ROM. The CD-ROM includes the print and electronic supplements, so you have access to all of the supplements on one CD-ROM.

Instructor’s Manual. The thoroughly revised Instructor’s Manual includes lecture notes; discussions of the Marketing NewsNet boxes, Ethics and Social Responsibility, Alerts, and Internet Exercises; answers to the Applying Marketing Concepts and Perspectives and Discussion Forum questions; case teaching notes; in-class activities; supplemental lecture notes; teaching suggestions; and detailed information about integrating other supplements into the course and classroom.

PowerPoint presentation and digital assets. These incorporate a high-quality photo and art program, including figure slides, commercials, product shots, advertisements, marketing-in-practice shots, and video segments from the video package.

Computest program. This Brownstone Test Bank contains 3,000 questions categorized by topic and level of learning (definitional, conceptual, or application). The instructorfriendly format allows easy selection of questions from any part of the text, boxed materials and cases. The Brownstone program allows you to select any of the questions, make changes if desired, or add new questions—and quickly print out a finished set customized to your course.

Video case studies. A unique series of 17 contemporary marketing cases is available in VHS and DVD and from the Online Learning Centre. Each video case corresponds with chapter-specific topics and an end-of-chapter case in the text.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.