HelpFeedback
Retailing Management
Information Center
Table of Contents
Preface
Sample Chapter
About the Authors
Supplements
Features
Canadian Reviewers
PageOut
Review Copies
Reviewers & Proposals


Student Edition
Instructor Edition
Retailing Management

Michael Levy, Babson College
Barton A. Weitz, University of Florida
Sheryn Beattie, Humber Institute of Technology & Advanced Learning

ISBN: 0070931739
Copyright year: 2005

Features



Canadian Content: Painstakingly adapted for the Canadian market, the Canadian Edition of Retail Management seamlessly interweaves Canadian examples and data throughout the text.

Revised Organization: Following reviewer feedback, the order of contents has been substantially revised to better meet the needs of Canadian instructors.

Real-World Examples: The Canadian edition of Retail Management features up-to-date examples that students are likely to recognize from their own experiences in the marketplace, plus classic examples that students of business and marketing can easily relate to text concepts and typical retailing decisions

User-Friendly Text: The text continues to interest and involve students in the course and the industry by making the textbook a "good read" through the use of Refacts (retailing factoids), Retailing Views, and retail manager profiles at the beginning of each chapter. In each chapter, the authors have added new and updated vignettes called Retailing Views in each chapter to relate concepts to activities and decisions made by retailers.

Profile of Retail Managers: To illustrate the challenges and opportunities in retailing, each chapter begins with a brief profile of a manager or industry expert whose job or expertise is related to the material in the chapter.

Refacts: Retail Factoids - Interesting facts about retailing, called Refacts, appear in the margin of each chapter.

Retailing Views: Throughout the text are vignettes called Retailing Views, focusing on major retailers from all variety of industry

Balanced Approach: The Canadian edition offers a balanced approach for teaching an introductory retailing course by including descriptive how-to, and conceptual information in a highly readable format. Students can learn about the vocabulary and practice of retailing from the descriptive information throughout the text.

Retailing Management goes beyond this descriptive information to illustrate how and why retailers, large and small, make decisions. Step-by-step procedures with examples are provided for the decisions retailers make in developing a strategy and managing their merchandise and stores. Conceptual information is presented so students understand why decisions are made as outlined in the text.

PageOut: PageOut is McGraw-Hill's unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if you're short on time, we even have a team ready to help you create your site!

Retailing Management

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.