Detailed Table of Contents (94.0K)

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SECTION I - THE WORLD OF RETAILING

Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: E-tailing Issues - Connecting to the Customer
Chapter 4: Customer Buying Behaviour

SECTION II - RETAILING STRATEGY

Chapter 5: Retail Market Strategy
Chapter 6: Retail Locations Strategy - Trade Area Decisions and Site Assessment
Chapter 7: Store Layout, Design, and Visual Merchandising Strategy
Chapter 8: International Retailing Strategy

SECTION III - FINANCIAL MANAGEMENT

Chapter 9: Financial Management
Chapter 10: Planning Merchandise Assortments
Chapter 11: Buying Systems
Chapter 12: Buying Merchandise and Information Systems

SECTION IV: MANAGING AND PROMOTING THE STORE

Chapter 13: Pricing
Chapter 14: Human Resource Management
Chapter 15: Customer Relationship Management
Chapter 16: Retail Communications Mix

SECTION IV: CASES