Advertising and Promotion Information Center:


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	Student Edition
	Instructor Edition

Advertising and Promotion: An Integrated Marketing Communications Approach, 2/e

George E. Belch
Michael A. Belch
Michael Guolla

Welcome to the Online Learning Centre for Advertising and Promotion, 2nd edition. Be sure to browse these pages for a comprehensive description of the book's many features. Students will find valuable resources in the Student Centre and the Instructor Centre provides faculty with a useful source of downloadable supplements.

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