Lecture Preparation, Assessment, and Presentation Tools

Instructor’s CD-ROM. The CD-ROM includes all of the necessary instructor supplements, including:

• Instructor’s Manual. The thoroughly revised Instructor’s Manual includes Chapter Overviews, Chapter Objectives, Chapter and Lecture Outlines, Teaching Suggestions, Answers to Discussion Questions, and Additional Discussion Questions and Answers (not shown in text).
• PowerPoint® Presentation. These completely revised presentations include ads, exhibits, and other visuals from the text.
• Computerized Test Bank. This test bank contains 3,000 questions categorized by topic and level of learning (definitional, conceptual, or application). The instructor-friendly format allows easy selection of questions from any part of the text, boxed materials, and cases. The program allows you to select any of the questions, make changes if desired, or add new questions—and quickly print out a finished set customized to your course.

Video Case Studies. A unique series of contemporary advertising cases (both Canadian and international) is available on VHS and DVD and from the Online Learning Centre.

Online Technology

Online Learning Centre. This robust book-specific web site includes resources for both instructors and students. For the instructor, we offer downloadable supplement materials. Students have a 24/7 study centre to keep them up-to-date, to provide examples for application, and to prepare for tests.

Instructor Centre

• Instructor’s Manual
• PowerPoint®
• CBC Videos
• Video Case Solutions
• Bessies Showreel (Canadian Television Commercial Festival
• Marketing Horizons newsletter
• Notes for using the Advertising Campaign Planner

Student Centre

• Chapter Objectives
• Multiple Choice Quizzes
• Internet Exercises
• Video Cases
• Web Links
• Glossary
• Access to Marketing Magazine
• Marketing Plan
• E-Stat
• Study to Go
• PowerWeb (optional package)
• Globe and Mail Headlines
• Career Profiles and Planning
• Advertising Campaign Planner

New! Online IMC Campaign Builder. This online template demonstrates how to build and design a comprehensive Integrated Marketing Communications (IMC) plan, enabling students to achieve a keen awareness and understanding of the decisions, issues, and activities involved in developing such a plan. In the creation of their own first-rate IMC plans, students will apply the fundamental concepts they have learned and gain an appreciation for the complexity of a complete IMC plan.