Very little effort is required to locate information on financial markets. The financial industry revolves around this transfer of funds. Examples are easily apparent in daily life. Car loans, certificates of deposit (CDs), mutual funds, and interest on checking accounts are all examples of this process. Entire television networks are available to bring both lenders and borrowers together. CNBC, MSNBC, Bloomberg TV and public television together provide financial information 24 hours per day.

Obviously, the information available to the consumer is different than information provided to corporations. Yet each is part of the same process. While it may not be obvious to the average consumer, the money put into mutual funds, savings accounts, and even checking accounts, eventually ends up with real estate builders, corporations, and others needing cash to start a project.

The corporate side of the equation uses investment bankers, underwriters, and brokers to manage their transactions. A company wishing to raise money need only contact their accountant, broker, or banker and all will be able to provide an entire list of ready suitors.