After studying the content within this chapter, you will:

1. Be conversant with the concept of strategy.
2. Understand how firms can profit from expanding their activities globally.
3. Be familiar with the different strategies for competing globally.
4. Understand how cost pressures influence a firm's choice of global strategy.
5. Understand how country differences can influence a firm's choice of global strategy.
6. Understand how firms can use strategic alliances to support their global strategies.