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Key Terms
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core competence  Firm skills that competitors cannot easily match or imitate.
(See page(s) 375)
economies of scale  Cost advantages associated with large-scale production.
(See page(s) 373)
experience curve  Systematic production cost reductions that occur over the life of a product.
(See page(s) 372)
global learning  The flow of skills and product offerings from foreign subsidiary to home country and from foreign subsidiary to foreign subsidiary.
(See page(s) 386)
global web  When different stages of value chain are dispersed to those locations around the globe where value added is maximized or where costs of value creation are minimized.
(See page(s) 371)
learning effects  Cost savings from learning by doing.
(See page(s) 372)
location economies  Cost advantages from performing a value creation activity at the optimal location for that activity.
(See page(s) 371)
profit  Difference between total revenues and total costs.
(See page(s) 366)
profitability  A ratio or rate of return concept.
(See page(s) 366)
strategic alliances  Cooperative agreements between two or more firms.
(See page(s) 388)
strategy  Actions managers take to attain the firm’s goals.
(See page(s) 365)
transnational strategy  Plan to exploit experience-based cost and location economies, transfer core competencies with the firm, and pay attention to local responsiveness.
(See page(s) 386)
value creation  Activities performed that increase the value of goods or services to consumers.
(See page(s) 367)







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