After studying the content within this chapter, you will:

1. Explore the three basic decisions that a firm contemplating foreign expansion must make: which markets to enter, when to enter those markets, and on what scale.
2. Review the different modes that firms use to enter a foreign market.
3. Understand the advantages and disadvantages of each entry mode.
4. Appreciate the relationship between strategy and a firm's choice of entry mode.
5. Appreciate some pitfalls of exporting.
6. Be familiar with the steps a firm can take to improve its export performance.
7. Understand the mechanics of export and import financing.