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Multiple Choice Quiz
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1
_______ is the set of choices a firm offers to its targeted markets.
A)Product positing
B)Market segmentation
C)Its distribution strategy
D)Multipoint pricing
E)Marketing mix
2
Which of these refers to the process of identifying distinct groups of consumers whose purchasing behaviour differs from other groups.
A)Marketing mix
B)Marketing segmentation
C)Multipoint pricing
D)Channel length process
E)Push-pull mix process
3
All of these, except _______, are ways markets can be segmented.
A)demography
B)geography
C)physiological factors
D)psychological factors
E)socio-cultural factors
4
The existence of market segments that transcend national borders has what result?
A)enhancing the ability of an international business to view the global market as one entity.
B)pursuing a global strategy.
C)selling a standardized product worldwide.
D)using the same marketing mix in a variety of markets.
E)All of these are correct.
5
The most important aspect of cultural differences is:
A)education level.
B)impact of tradition.
C)language difficulty.
D)social structure.
E)religion-based political beliefs.
6
The means a firm chooses for delivering the product to the consumer is called the:
A)marketing mix.
B)distribution strategy.
C)product attributes.
D)transportation decision.
E)promotion.
7
A ______ retail system has many retailers; no single retailer has a major share of the market.
A)fragmented
B)long
C)concentrated
D)short
E)multipoint pricing
8
The number of intermediaries between the producer and the consumer refers to:
A)channel exclusivity.
B)concentrated retail systems.
C)channel length.
D)fragmented retail system.
E)multipoint pricing.
9
Channel length is determined largely by the degree to which the retail system is:
A)fragmented.
B)exclusive.
C)private.
D)public.
E)politically influenced.
10
_______ refers to channel exclusivity.
A)Access difficulty for outsiders
B)Fragmented retail system
C)Single-point pricing
D)Push strategies
E)Lack of distribution systems
11
Which of these is not a communication channel?
A)Advertising
B)Direct selling
C)Market segmentation
D)Sales promotion
E)Direct marketing
12
What is the best way for a firm to overcome cultural barriers?
A)To hire local talent.
B)To use home country success and build on it.
C)To use an international strategy.
D)To develop cross-cultural literacy.
E)To disregard cultural problems and focus on universal needs.
13
_______ strategy emphasizes personal selling.
A)Push
B)Multipoint
C)Fragmented
D)Pull
E)Mass media
14
A pull strategy depends more on:
A)pushing products to consumers.
B)personal selling.
C)industrial products.
D)mass media advertising.
E)None of these.
15
Which of the following are push strategies not emphasized for?
A)For industrial products.
B)When distribution channels are long.
C)When few print or electronic media are available.
D)For complex new products.
E)Push strategies tend to be emphasized for all of these.
16
In the early years of the Y2K decade, what is the major source of the resource trade dispute between Canada and the U.S.
A)mining
B)fresh water
C)softwood lumber
D)coal and uranium
E)gold
17
Which of these arguments favours standardized global advertising?
A)Standardized advertising increases the cost of value creation.
B)Ample creative talent.
C)Brand names are global.
D)Cultural differences.
E)Media availability.
18
In a country where demand is _______, a firm can usually charge a higher price.
A)nonexistent
B)elastic
C)fragmented
D)concentrated
E)inelastic
19
______ is the use of price as a competitive weapon to drive weaker competitors out of the national market.
A)Predatory pricing
B)Location pricing
C)Multipoint pricing
D)Push versus pull mix
E)Experience curve pricing
20
______ occurs whenever a firm exports a product for a price that is less than the cost of producing it in the home country.
A)Dumping
B)Push pricing
C)Competitive policy
D)Multipoint pricing
E)Pull pricing
21
Tight cross-functional integration between R&D, production, and marketing can make sure all of the following except:
A)time to market is minimized.
B)product development projects are driven by customer needs.
C)development costs are kept in check.
D)hiring and training functions are performed efficiently.
E)new products are designed for ease of manufacture.
22
Celestica, a worldwide provider of electronics manufacturing services, is headquartered in:
A)Ottawa
B)Toronto
C)Seattle
D)Hong Kong
E)Tokyo





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