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True or False Quiz
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1
The four elements of the marketing mix include product, distribution, communication, and pricing.
A)True
B)False
2
The extent to which there are differences between countries in the structure of market segments and the existence of segments transcend national borders are two main issues that managers need to be aware of when they are in an international business considering market segmentation in foreign countries.
A)True
B)False
3
Consumers in the most developing countries are often willing to give up their preferred attributes for lower prices, contrary to Levitt's suggestions.
A)True
B)False
4
A few retailers supply most of the market in a fragmented system.
A)True
B)False
5
The more concentrated the retail system, the more expensive it is for a firm to make contact with each individual retailer.
A)True
B)False
6
Noise reduces the probability of effective communication.
A)True
B)False
7
Firms in consumer goods industries generally favour a push strategy.
A)True
B)False
8
Canada is the world’s largest producer of plywood.
A)True
B)False
9
Different price elasticities of demand is one condition necessary for profitable price discrimination.
A)True
B)False
10
Predatory pricing occurs when a pricing strategy in one market may have an impact on a rival's pricing strategy in another market.
A)True
B)False
11
To ensure that product development projects are driven by the needs of customers, close integration between R&D and marketing is required.
A)True
B)False





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