ABC's of Relationship Selling through Service, 3/e
Charles M. Futrell,
Texas A&M University Mark Valvasori,
Mohawk College
ISBN: 007095187x Copyright year: 2007
Supplements
Teaching and Learning Supplements
ACT! Express Software, included with every copy of ABC’s of Relationship Selling through Service, is a free demonstration version of ACT! Express, a tool that will help students effectively manage contacts and make the most of their interactions with prospects, customers, clients, vendors, and suppliers. Appendix A, on page 409, also leads students through a Personal Selling Experiential Exercise using the ACT! Express software.
The Instructor’s CD-ROM contains all the necessary instructor supplements, including:
- Computerized Test Bank allows instructors to select and edit test items and add their own questions. Various versions of each test can be custom printed.
- Test Bank in Rich Text Format
- Microsoft® PowerPoint® Presentations
- The Instructor’s Manual loaded with ideas on teaching the course, chapter outlines, and answers.
Videos—featuring segments to accompany each Part in the text. Accompanying teaching notes are available from the Online Learning Centre.
Online Learning Centre—the text’s Online Learning Centre includes role-plays, videos, a glossary, multiple choice questions, true/false questions, and internet exercises, as well as problem-solving exercises. Also included are Key Terms and topics.
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Through McGraw-Hill Ryerson’s custom publishing division, Primis, instructors are able to select cases to accompany ABC’s of Relationship Selling through Service in a number of ways. Create your own case set, or browse the selection of cases that correspond to the chapter material. Contact your McGraw-Hill Ryerson iLearning Sales Specialist for more information.
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2007 McGraw-Hill Higher Education