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Multiple Choice Quiz
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1
What is simply the path followed from the originator of a product or service to the end consumer.
A)Distribution channel
B)Distribution chain
C)Competitive advantage
D)Alliance partner
2
A well-designed supply chain management system chain helps a business by optimizing which of the following processes?
A)Production
B)Spend
C)Logistics
D)Marketing
3
What does an application service provider do?
A)Provides software over the Internet
B)Provides hardware over the Internet
C)Provides computer equipment
D)Provides telecommunications media
4
Which of the following tracks all the steps in the sales process?
A)CRM
B)SFA
C)SCM
D)ICE
5
What systems can be used to gain insights into the needs, wants, and behaviours of customers?
A)Sales force automation systems
B)Customer relationship management systems
C)Transaction processing systems
D)Collaborative systems
6
Which of these are reasons that customer relationship management systems may fail?
A)Company’s goals are too broad
B)Strategies are too generic
C)Implementations are often too software-centric
D)All of the above
7
Which of these companies is not a producer of business intelligence systems?
A)Crystal Decisions
B)Cognos
C)Microsoft
D)Spotfire
8
Which system facilitates the automation and management of business processes?
A)Yield management system
B)Document management system
C)Knowledge management system
D)Workflow system
9
Which of these integrated collaboration environment providers does not include presence awareness?
A)IBM/Lotus
B)Netware
C)Microsoft
D)Novel
10
An airline would use which system to maximize the amount of revenue that an airline generates on each flight?
A)Collaborative filtering system
B)Yield management system
C)Disintermediation system
D)CPFR system





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