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Multiple Choice Quiz
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1
Which segment is the dollar volume of e-commerce expected to be concentrated?
A)C2Cs
B)B2Cs
C)C2Bs
D)B2B
2
Which of the following is not one of Michael Porter’s Five forces
A)Threat of substitutes
B)Threat of bankruptcy
C)Threat of new entrants
D)Rivalry among existing competitors.
3
Costs that make customers reluctant to move to another product or service supplier are called:
A)Switching costs
B)Dumping costs
C)Changing costs
D)Exchange costs
4
Loyalty programs use IT to reduce:
A)Substitute products
B)Supplier power
C)Buyer power
D)New entrants power
5
Products that are the same and can be purchased in many places are classified as:
A)Convenience
B)Specialty
C)Digital
D)Commodity-like
6
Which product are people more likely to be comfortable buying on the Internet?
A)Clothing
B)PCs
C)Furniture
D)Cars
7
What combines purchase requests from multiple buyers into a single large order, which justifies a discount from the business?
A)Digital divide
B)Global digital divide
C)Demand aggregation
D)Intraorganizational divide
8
A form of a pop-up ad that you do not see until you close your current browser window
A)Pop-under
B)Pop-down
C)Pop-across
D)Pop-in
9
What encourages users of a product or service supplied by a B2C company to ask friends to join in as well?
A)Spam
B)Phishing
C)Affiliate programs
D)Viral marketing
10
Which of the following would most likely result in receiving unsolicited e-mail?
A)Spoofing
B)Viral marketing
C)Affiliate programs
D)Workgroup collaboration





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