"Your audience is listening". The Third Canadian Edition of Business Communication: Building Critical Skills reinforces the essential elements of good communication with 30 skill-centred modules that can be taught in any order. Each module reinforces the PAIBOC (purpose, audience, information, benefits, objections, and context) model, which teaches students to become effective, audience-focused communicators. Current, Canadian examples throughout the text help students to connect and apply the principles of business communication to their daily lives, while full-page sample documents and a variety of pedagogical features foster student engagement with skills critical to success in the workplace. Locker's attention to audience-centred messages helps students analyze the relationship between understanding context and communicating effectively.