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Student Edition
Instructor Edition
Business Communication: Building Critical Skills, 3/e

Kitty O. Locker, The Ohio State University
Stephen Kyo Kaczmarek, Columbus State Community College
Kathryn Braun, Sheridan Institute of Technology

ISBN: 0070958262
Copyright year: 2007

Table of Contents



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Detailed Table of Contents (68.0K)

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Unit 1 - Building Effective Messages

Module 1 - Introduction to Business Communication
Module 2 - Adapting Your Message to Your Audience
Module 3 - Communicating Across Cultures
Module 4 - Planning, Writing, and Revising
Module 5 - Designing Documents, Slides, and Screens

Unit 2 - Creating Goodwill

Module 6 - You-Attitude
Module 7 - Positive Emphasis
Module 8 - Reader Benefits

Unit 3 - Letters, Memos, and Email Messages

Module 9 - Formats for Hard-Copy Letters and Memos
Module 10 - Email Messages
Module 11 - Informative and Positive Messages
Module 12 - Negative Messages
Module 13 - Persuasive Messages

Unit 4 - Polishing Your Writing

Module 14 - Revising Sentences and Paragraphs
Module 15 - Choosing the Right Word
Module 16 - Editing for Grammar and Punctuation

Unit 5 - Interpersonal Communication

Module 17 - Listening
Module 18 - Working and Writing in Teams
Module 19 - Planning, Managing, and Recording Meetings
Module 20 - Making Oral Presentations

Unit 6 - Research, Reports, and Visuals

Module 21 - Finding, Analyzing, and Documenting Information
Module 22 - Proposals and Progress Reports
Module 23 - More Short Reports
Module 24 - Formal Reports
Module 25 - Using Visuals

Unit 7 - Job Hunting

Module 26 - Researching Jobs
Module 27 - Creating Persuasive Résumés
Module 28 - Job Application Letters
Module 29 - Preparing for Job Interviews
Module 30 - Following the Interview: Follow-up Letters and Emails, and Job Offers
Business Communication: Building Critical Skills

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