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Internet Exercises
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1.
Positive Messages in Political Campaigns:

Read the article on campaign messages at the following web site: http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20061104/attack_ads_061104/20061104?hub=Health. Do you agree that negative advertising works in political campaigns, and if so, why do we expect positive messaging in our business communications? Provide you instructor with a short memo (no more than two pages) with your thoughts.





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