LEARNING OBJECTIVES
After reading and applying the information in Module 13, you'll be able to demonstrateKnowledge of
- Persuasive appeals
- Persuasive organization patterns
Skills to
- Choose and use persuasive strategies
- Organize persuasive messages
- Identify and overcome objections
- Write common kinds of persuasive messages
- Write effective subject lines for persuasive messages
- Further analyze business communication situations