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| 1 | |
Which of the following may take on more than one audience role? |
| | A) | A secretary who opens the mail for a small business and passes everything on to its owner. |
| | B) | The Director of Human Resources at a large company who screens all internal applicants for eligibility before sending the most promising ones on to department heads for a specific position. |
| | C) | A program director at the Canada Council for the Arts who screens all grant applications to ensure conformity to the application criteria before forwarding them to the review board. |
| | D) | All can be both a gatekeeper and at least one other type of audience. and the program director can be the initial audience and the watchdog for external job postings and calls for grant applications respectively. |
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| 2 | |
Which audience makes a decision or acts on the basis of your message? |
| | A) | Primary audience |
| | B) | Secondary audience |
| | C) | Initial audience |
| | D) | Gatekeeper |
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| 3 | |
Which audience receives the message first and routes it to other audiences? |
| | A) | Primary audience |
| | B) | Secondary audience |
| | C) | Initial audience |
| | D) | Gatekeeper |
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| 4 | |
You have decided to send a message to your supervisor requesting vacation time. You brainstorm some basic concepts and now must decide how to phrase this information for your supervisor. You are at what step in the communication model? |
| | A) | Sending |
| | B) | Receiving |
| | C) | Encoding |
| | D) | Decoding |
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| 5 | |
A reader of your document can be part of your primary audience and part of your initial audience at the same time. |
| | A) | True |
| | B) | False |
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| 6 | |
There can be multiple discourse communities within the same organization. |
| | A) | True |
| | B) | False |
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| 7 | |
When it's not possible to meet all audience members' needs, writers should focus on gatekeepers and decision makers first. |
| | A) | True |
| | B) | False |
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| 8 | |
Your co-worker is explaining the project plan to you, but you are wondering if you should call home to check on your sick children. What kind of noise are you experiencing? |
| | A) | Physical |
| | B) | Psychological |
| | C) | Initial |
| | D) | Secondary |
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| 9 | |
What do the allocation of space and corporate stories tell about a company? |
| | A) | The corporate organization, from the CEO to the maintenance worker |
| | B) | Not a lot |
| | C) | The trends and changes of the company over the years |
| | D) | The corporate culture, including the values, attitudes, and philosophies |
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| 10 | |
Which of the following is not a "red flag" word? |
| | A) | Unfortunately |
| | B) | Alternative |
| | C) | Sorry |
| | D) | Not |
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| 11 | |
Audience analysis uses five techniques for developing messages. These techniques include: |
| | A) | Strategy, organization, style, document design, photographs, and visuals |
| | B) | Audience analysis, strategy, organization, style, document, design, photographs |
| | C) | Language, demographics, corporate culture, observation, research |
| | D) | Prior knowledge, demographic factors, Myers-Briggs Type Indicator, psychographic characteristics |
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| 12 | |
You volunteer with the Children's Festival and are preparing the promotional posters for the next year's event. As you look at the pictures the committee wants to use, you see mostly Caucasian boys. There are few girls and one Asian child. You point out to the committee that these posters show: |
| | A) | typical children in the target area. |
| | B) | little relationship to the target audience. |
| | C) | bias because they don't show the true cross-section of children in the target area. |
| | D) | a bias towards female children. |
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| 13 | |
In order to stop a recent rash of computer thefts from your office, your CEO hired a security company to provide suggestions. One of the suggestions was that all employees had to sign in and out during none-business hours. Your CEO has asked you to notify all 200 employees about the immediate implementation of this policy. Which channel would be best to reach all the staff? |
| | A) | Formal presentation |
| | B) | Policy memo |
| | C) | Personal communication with employee groups |
| | D) | E-mail |
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| 14 | |
Which of the following is most important in the communication process? |
| | A) | The sender |
| | B) | The receiver |
| | C) | Both are equally important. |
| | D) | Other audiences are more important |
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| 15 | |
Channel overload occurs when |
| | A) | One cannot handle all of the messages being sent |
| | B) | Two people are speaking simultaneously |
| | C) | Both telephones lines in a small office are being utilized |
| | D) | All are examples of channel overload. |
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