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| 1.
|  |  It's appropriate to talk about your own emotions in a message of |
|  | A) | apology. |
|  | B) | layoff or termination. |
|  | C) | congratulations or condolence. |
|  | D) | None |
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| 2.
|  |  Good messages apply you-attitude beyond the ________ level. |
|  | A) | Sentence |
|  | B) | Introduction |
|  | C) | Conclusion |
|  | D) | None |
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| 3.
|  |  Avoid "you" when |
|  | A) | The statement attacks or criticizes the reader. |
|  | B) | The statement congratulates the reader. |
|  | C) | The statement points out something important for the reader. |
|  | D) | None |
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| 4.
|  |  Most readers are tolerant of the word "I" in |
|  | A) | Memos. |
|  | B) | Internal communications |
|  | C) | Email messages. |
|  | D) | All |
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| 5.
|  |  Impersonal constructions use which voice? |
|  | A) | Active |
|  | B) | Passive |
|  | C) | Action |
|  | D) | Quiet |
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| 6.
|  |  You-attitude is simply a matter of word choice. |
|  | A) | True |
|  | B) | False |
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| 7.
|  |  When discussing negatives, using the third-person is better than using the second person (you). |
|  | A) | True |
|  | B) | False |
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| 8.
|  |  You can create goodwill through the organization of your information. |
|  | A) | True |
|  | B) | False |
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| 9.
|  |  Using passive verbs creates strong you-attitude in positive situations. |
|  | A) | True |
|  | B) | False |
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| 10.
|  |  You-attitude is necessary to avoid making your message appear |
|  | A) | desperate. |
|  | B) | too flattering. |
|  | C) | selfish. |
|  | D) | rude. |
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| 11.
|  |  You-attitude means more than using the word "you." It means organizing the message according to the reader's needs. An effective order could be: |
|  | A) | Benefit, details, next action, purpose |
|  | B) | Details, purpose, benefit, next action |
|  | C) | Purpose, next action |
|  | D) | Purpose, benefit, details, next action |
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| 12.
|  |  Business writers need to build good will with: |
|  | A) | Content |
|  | B) | Organization |
|  | C) | Both of the above |
|  | D) | None of the above |
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| 13.
|  |  Which of the following statements is in the passive voice? |
|  | A) | Managers must apply for traveling expenses at least two weeks in advance. |
|  | B) | For travel expenses, please fill out the appropriate form at least two weeks in advance. |
|  | C) | You must apply for traveling expenses at least two weeks in advance. |
|  | D) | The traveling expenses were applied for at least two weeks in advance. |
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| 14.
|  |  Which of the following statements is written with you-attitude? |
|  | A) | The order will be shipped on the next available date. |
|  | B) | Your order will be shipped on Tuesday, December 15. |
|  | C) | We will ship your order on Tuesday, December 15. |
|  | D) | Shipping dates are posted on our website. |
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| 15.
|  |  Which of the following is written with you-attitude? |
|  | A) | You will be happy to know that the Plasma screens will be on sale before the Grey Cup game. |
|  | B) | All of your previous dental claims will be processed by the new provider. |
|  | C) | You will be relieved to know that your travel insurance was in place prior to departure. |
|  | D) | You will be pleased to discover that the sale price was extended to your purchase. |
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| 16.
|  |  You- attitude is enhanced though which of the following: |
|  | A) | Layout |
|  | B) | Visuals |
|  | C) | Neither |
|  | D) | Both |
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