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Positive Emphasis


LEARNING OBJECTIVES

After reading and applying the information in Module 7, you'll be able to demonstrate

Knowledge of

  • The impact of negative information on your reader
  • The legal and practical advantages of doing business ethically
  • Techniques to convey appropriate tone in your messages

Skills to

  • Continue building goodwill
  • Emphasize the positive
  • Use positive emphasis ethically
  • Choose an appropriate tone








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