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Internet Exercises
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1.
Analyzing Reader Benefits on a Web Site:

Go to http://www.bose.ca to review the promotional material on high-end stereo equipment. What reader benefits are offered to convince the reader to purchase the equipment? How would you rate these benefits in terms of effectiveness? Are they described in you-attitude and if so how well? What improvements might you suggest? Report your findings in a short (no more than two pages) memo to your instructor.





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