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Quick Quiz
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1.
Which is NOT a tier of Maslow's Hierarchy of Needs?
A)Physical
B)Psychological
C)Esteem
D)Self-Actualization
2.
Expectance theory states
A)That people will always expect more
B)That people always state what they expect
C)That people try their hardest when they believe they can succeed
D)None of the above
3.
Which of the following benefits come automatically from using a product or doing something?
A)Extrinsic Benefits
B)Exterior Benefits
C)Intrinsic Benefits
D)Interior Benefits
4.
Should reader benefits be phrased in you-attitude?
A)Yes, because they sound less selfish and more effective that way.
B)No, because the focus should be on the benefits, not the reader.
C)It doesn't really matter--benefits are benefits, and the reader is not part of the equation.
D)None of the above
5.
Good reader benefits are
A)Adapted to the audience
B)Based on extrinsic rewards
C)Based on intrinsic rewards
D)Both A and C
6.
Reader benefits are important only in negative messages.
A)True
B)False
7.
Love and belonging are needs identified on Maslow's Hierarchy of Needs.
A)True
B)False
8.
A feature by itself is not a benefit.
A)True
B)False
9.
Each benefit should be supported by
A)One to three sentences
B)One to three paragraphs
C)Three to five sentences
D)Three to five paragraphs
10.
People tend to be motivated by both a belief that they can succeed and the rewards that success brings.
A)True
B)False
11.
Faulty logic means:
A)The benefit is inaccurate or flawed
B)There's something not quite right about the benefit
C)Although something may not be quite right, the benefit can be used anyway
D)It's just a buzzword and really doesn't have much meaning
12.
Making logic evident to the reader requires more detail when the reader
A)Hasn't considered a particular benefit.
B)Hasn't analyzed the short-and long-term differences.
C)needs a lot of persuasion.
D)All of the above
13.
Mary has been a server at a local restaurant for ten years. Her job offers flexible hours, and she meets new people every day. What kind of benefits are described:
A)Extrinsic
B)Individual
C)Intrinsic
D)Annexed
14.
Which of the following are principles to guide your choice of reader benefits
A)Use at least one benefit for each sub-group
B)Use extrinsic benefits
C)Use even partially developed benefits
D)All of the above
15.
The intrinsic reward of making a sale may be
A)Getting the commission
B)The pleasure of convincing someone
C)Pride in using strategy
D)Both B and C





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