Services Marketing Information Center:


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	Student Edition
	Instructor Edition

Services Marketing: Integrating Customer Focus Across the Firm

Valarie A. Zeithaml, University of North Carolina
Mary Jo Bitner, Arizona State University
Dwayne D. Gremler, Bowling Green State University
Thomas Mahaffey, Saint Francis Xavier Univeristy
Bobbi Hiltz, Saint Francis Xavier University

Welcome to the Online Learning Centre for Services Marketing, Canadian Edition. Visit the Information Centre to explore the book's features. Students will find valuable resources in the Student Centre and the Instructor Centre provides faculty with a useful source of downloadable supplements.

Instructors: Note that the Instructor Centre is password protected, intended for adopters. If you require a password, contact your McGraw-Hill Ryerson i-Learning Sales Specialist or send a request from this website.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.