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Student Edition
Instructor Edition
Services Marketing: Integrating Customer Focus Across the Firm

Valarie A. Zeithaml, University of North Carolina
Mary Jo Bitner, Arizona State University
Dwayne D. Gremler, Bowling Green State University
Thomas Mahaffey, Saint Francis Xavier Univeristy
Bobbi Hiltz, Saint Francis Xavier University

ISBN: 0070964521
Copyright year: 2007

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