The clear writing style and comprehensive explanations at a level that students can understand combine to make McConnell the world's best selling Introductory Microeconomics text. McConnell Microeconomics, 12^th Canadian edition, provides comprehensive coverage of introductory microeconomic concepts, and also provides additional online chapter content that gives instructors even more flexibility.

The 12^th Canadian edition of Microeconomics has been updated to include material explaining the global economic crisis, and showing how current economic events relate with economic concepts. New content has been added into the McConnell text. For example, Natural resources and energy have a more dominant role in the new edition with a dedicated chapter (Chapter 14) and additions that complement the theme of “natural resources and energy.”

McConnell Microeconomics offers proven technology solutions that are focused on helping students succeed. Connect provides students with an online self-study tool that includes end of chapter text problem material, algorithmic questions, a custom study plan and integrated eText, ande online homework assessment solutions that facilitate opportunity for mastery in an enriched environment.