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Multiple Choice Quiz
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1
The main difference between retailing and wholesaling is that:
A)wholesaling involves selling to final consumers and retailing does not.
B)retailing involves selling to business customers and wholesaling does not.
C)wholesaling involves selling mainly to other merchants and business customers, but retailing involves selling mainly to final consumers.
D)technology is more important in wholesaling than in retailing.
E)none of the above.
2
"Soak" is a retailer with two locations in a major metropolitan area, both of which are in large, popular shopping centres. It carries a unique assortment of high-quality shower and bath products, such as soaps, bubble bath, and bath oils. One of its most popular products is a "bath bomb"-a round ball that fizzes and releases aromatic bath oils when placed in a bathtub filled with warm water. The small staff at the store is very knowledgeable about the store's products and provides a high level of customer service. "Soak" would be classified as a:
A)convenience store.
B)department store.
C)discount house.
D)specialty shop.
E)general store.
3
Department stores:
A)are no longer a major retail force in large U. S. cities.
B)have increased in number since the 1970s.
C)usually handle a wide variety of products.
D)have increased their share of retail business since the 1970s.
E)are not threatened by mass-merchandising retailers.
4
Supermarkets:
A)usually earn net profits that are at least 15 percent of sales.
B)were late adopters of the mass-merchandising concept.
C)carry about 100,000 product items per store.
D)are designed to maximize efficiency.
E)all of the above.
5
Which of the following statements about convenience stores is False?
A)Many convenience stores also sell gasoline.
B)Prices on individual items are usually lower than in a supermarket.
C)They have begun to compete with fast-food restaurants.
D)They have a more limited assortment than do supermarkets.
E)None of the above statements is false.
6
Retailing on the Internet:
A)can provide consumers with a broad array of product information.
B)still accounts for a very small percentage of total retail sales.
C)is growing rapidly.
D)may entail significant expenditures on physical distribution.
E)all of the above.
7
A new grocery store features a bank, a pharmacy, a flower shop, a full-service bakery, a café, photo processing, and equipment rentals, in addition to its normal grocery product lines. The store is engaging in:
A)the wheel of retailing.
B)retailing on the Internet.
C)scrambled merchandising.
D)the retail life cycle.
E)none of the above.
8
Wholesalers:
A)have had to deal with a competitive threat posed by large retailers that have taken over wholesale functions.
B)do not use e-commerce to serve customers.
C)face competitive pressure from shipping companies such as FedEx and UPS that make it easier for producers to ship directly to customers.
D)all of the above.
E)A and C only.
9
Which of the following types of wholesalers accounts for the largest percentage of all wholesale sales?
A)Manufacturer sales branches.
B)Agent wholesalers.
C)Merchant wholesalers.
D)Voluntary chains.
E)Cooperative chains.
10
C. D. Jamison, Co. is a wholesaler. It carries a wide variety of merchandise from various producers-everything from bar soap and shampoo to cameras and stereo equipment-sold in retail stores on military bases and ships. C. D. Jamison owns the products it resells and provides all the wholesaling functions. C. D. Jamison is a(n):
A)manufacturer sales branch.
B)agent middleman.
C)single-line wholesaler.
D)specialty wholesaler.
E)general merchandise wholesaler.
11
In the North America, warehouse clubs serve business customers as:
A)rack jobbers.
B)cash-and-carry wholesalers.
C)truck wholesalers.
D)specialty wholesalers.
E)manufacturers' agents.
12
Capitol Periodical Distributors is a wholesaler providing assistance to retailers that want to carry books and magazines. A retailer provides Capitol with a certain amount of floor space, and Capitol uses the space to install display racks. Capitol fills the racks with magazines and books that would be suitable for the retailer's target market. Every week a representative from Capitol comes in to remove any outdated publications and refill the racks. This practice helps the retailer serve its customers better than if the retailer tried to manage the books and magazines. Capitol Periodical Distributors is a:
A)specialty wholesaler.
B)drop-shipper.
C)catalogue wholesaler.
D)rack jobber.
E)cash-and-carry wholesaler.
13
Agent middlemen:
A)own the products they sell.
B)provide more functions than merchant wholesalers.
C)are common in international trade.
D)have higher costs of operation than merchant wholesalers.
E)all of the above.
14
Jamal Everson represents producers of several noncompeting industrial product lines. When he visits his clients, he carries a catalogue from each one of the producers he represents. He goes through the catalogues with his clients and then places orders on their behalf with the producers, who pay Jamal a commission based on what he sells. Jamal is a(n):
A)auctioneer.
B)broker.
C)selling agent.
D)rack jobber.
E)manufacturer's agent.
15
Auction companies:
A)take over the whole marketing job of producers.
B)work almost as members of a company's sales force.
C)take title to the products they resell.
D)provide a place where buyers bid to complete a transaction with a seller.
E)all of the above.





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