Site MapHelpFeedbackPrice Setting in the Business World
Price Setting in the Business World


1. Understand how most wholesalers and retailers set their prices—using markups.
2. Know how to use break-even analysis to evaluate possible prices.
3. Understand the advantages of marginal analysis and how to use it for price setting.
4. Understand the various factors that influence customer price sensitivity.
5. Know the many ways that price setters use demand estimates in their pricing.








To learn more about the book this website supports, please visit its Information Center.
(c)2007 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Basic MarketingOnline Learning Center

Home > Chapter 17