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Internet Exercises
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1
http://www.bidz.com/ is an online auction site for jewellery. What form of pricing strategy is being used? Based on the website, explain reference price and psychological pricing.
2
General Motors offers several different lines of cars. Go to the http://www.gm.com/ website and click on Shop by Price. Compare the prices between Chevrolet, Pontiac and Cadillac. Why does GM offer this type of pricing structure?





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