Site MapHelpFeedbackDemographics, Consumers, and Markets
Demographics, Consumers, and Markets


1. Understand how population growth is shifting in different areas and for different age groups.
2. Know how consumer spending is related to family life cycle and other demographic dimensions.
3. Know why ethnic markets are important—and why increasingly they are the focus of multicultural marketing strategies.








To learn more about the book this website supports, please visit its Information Center.
(c)2007 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Basic MarketingOnline Learning Center

Home > Chapter 5