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| 1 | |
The greatest growth in the world's population over the next several years will come from: |
| | A) | Western Europe. |
| | B) | the Middle East and Far East. |
| | C) | Australia. |
| | D) | Eastern Europe. |
| | E) | Russia and nations of the former Soviet bloc. |
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| 2 | |
Which of the following statements about world population trends is TRUE? |
| | A) | In general, countries that have higher stages of development experience faster rates of growth than less-developed countries. |
| | B) | The extent to which a country's population is clustered around urban areas does not vary much from country to country. |
| | C) | People are moving off the farm and into industrial and urban areas. |
| | D) | The trend toward urbanization has made companies less interested in international markets. |
| | E) | All of the above. |
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| 3 | |
The total market value of goods and services provided in a country's economy per year by both residents and non-residents of that country is: |
| | A) | Gross domestic product. |
| | B) | Gross national product. |
| | C) | Gross national income. |
| | D) | Gross discretionary income. |
| | E) | Gross disposable income. |
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| 4 | |
A company trying to market its products in a country that has a low literacy rate would be well advised to: |
| | A) | print its promotional messages in larger font (character) sizes. |
| | B) | conduct marketing research using paper-and-pencil surveys. |
| | C) | use symbols, colours and other nonverbal means of communication. |
| | D) | all of the above. |
| | E) | none of the above. |
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| 5 | |
The fastest growing population is in: |
| | A) | Ontario. |
| | B) | British Columbia. |
| | C) | Quebec. |
| | D) | Alberta |
| | E) | Nunavut. |
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| 6 | |
Which statement is true about the Canadian population: |
| | A) | It has dramatically declined in recent years. |
| | B) | It has dramatically increased in recent years. |
| | C) | It has stayed essentially at the same level in recent years. |
| | D) | It has slowly declined in recent years. |
| | E) | It has slowly increased in recent years. |
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| 7 | |
The birth-rate in Canada: |
| | A) | has remained constant over the past 50 years. |
| | B) | decreased sharply in the years immediately following World War II. |
| | C) | is currently increasing. |
| | D) | appears to have levelled off. |
| | E) | none of the above. |
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| 8 | |
Regarding the age trends in the Canadian population: |
| | A) | the average age of the Canadian population is increasing. |
| | B) | the number of teenagers in the Canadian. population is increasing. |
| | C) | the number of senior citizens in the over-65 age group is increasing. |
| | D) | the oldest "baby boomers" will reach retirement age early in the 21st century. |
| | E) | all of the above. |
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| 9 | |
Regarding the population distribution in urban and suburban areas: |
| | A) | migration to rural areas from urban areas has been a recent occurrence in Canada. |
| | B) | middle income consumers have been moving to the suburbs continuously since World War II. |
| | C) | today's urban economic system is more dependent on central cities than it used to be. |
| | D) | purchase patterns tend to be the same in the suburbs and central cities. |
| | E) | none of the above. |
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| 10 | |
Regarding Canadian "mobiles" (people who move): |
| | A) | Marketers should not concern themselves with local "mobiles," who move within the same city because they are not likely to need new goods or services. |
| | B) | mobiles tend to be older. |
| | C) | marketers try to locate "mobiles" and make them aware of market offerings before firm purchase decisions are made. |
| | D) | all of the above. |
| | E) | none of the above. |
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| 11 | |
Which of the following statements about income trends in Canada is TRUE: |
| | A) | Some products and services that used to be viewed as luxuries are now sold to mass markets in Canada. |
| | B) | The proportion of lower income consumers is much larger than it was fifty years ago. |
| | C) | There has been a general downward trend in median family income over the last fifty years. |
| | D) | The buying power of most Canadian consumers has decreased over the last fifty years. |
| | E) | All of the above are true. |
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| 12 | |
The amount of income a family has left after paying taxes is: |
| | A) | discretionary income. |
| | B) | personal income. |
| | C) | total income. |
| | D) | disposable income. |
| | E) | marginal income. |
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| 13 | |
John Ramirez earned $100,000 last year. He paid $10,000 in taxes, and another $25,000 on food, housing and other necessities. John's disposable income was ___________, and his discretionary income was ____________. |
| | A) | $75,000; $65,000. |
| | B) | $90,000; $65,000. |
| | C) | $65,000; $65,000. |
| | D) | $75,000; $75,000. |
| | E) | Cannot be determined from the information provided. |
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| 14 | |
Teenagers: |
| | A) | have no influence on the buying behaviour of their parents. |
| | B) | are not an attractive market because they do not spend much money. |
| | C) | have become a target for many firms. |
| | D) | have essentially the same buying habits as they had before reaching their teen years. |
| | E) | none of the above. |
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| 15 | |
Senior citizens: |
| | A) | are defined as people over age 50. |
| | B) | is a market that is shrinking. |
| | C) | are more prosperous than ever before. |
| | D) | have the same needs as younger consumers. |
| | E) | none of the above. |
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| 16 | |
Which of the following statements about ethnic dimensions of the U. S. market is TRUE? |
| | A) | Ethnic groups buy differently and have different needs. |
| | B) | Many firms make the mistake of treating all consumers in an ethnic group as homogeneous. |
| | C) | The number of ethnic consumers is growing at a faster rate than the overall society. |
| | D) | The buying power of ethnic submarkets is increasing rapidly. |
| | E) | All of the above are true. |
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