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True or False
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1
Countries where gross national income (GNI) per capita is low do not offer any opportunities for marketers.
A)True
B)False
2
About half of all marriages in the United States end in divorce.
A)True
B)False
3
Gross Domestic Product (GDP) allows marketers to compare consumer standards of living between different economies.
A)True
B)False
4
A Census Metropolitan Area (CMA) usually has less than 50,000 inhabitants.
A)True
B)False
5
The bottom 20 percent income group in Canada receives only 4.2 percent of the total income.
A)True
B)False
6
Disposable income is calculated before taxes are deducted.
A)True
B)False
7
Discretionary income includes money for luxuries and necessities
A)True
B)False
8
Younger people spend a greater proportion of their income on discretionary times than older people.
A)True
B)False
9
"Empty nesters" are people whose children are grown who are now able to spend their money in other ways.
A)True
B)False
10
Translating an advertisement into another language is usually sufficient to target an ethnic market.
A)True
B)False





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