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Internet Exercises
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1
On the surface, categorizing products as low or high involvement seems quite straight forward. Go this website http://www.marketingprofs.com/ea/qst_question.asp?qstid=2204 and read the initial discussion posting. Try to answer the question before reading the responses. After reading the responses, describe how marketers can make use of these categories?
2
Make a list of things that a company can do to use reduce consumer dissonance. For example, when selling a car a dealer could send a thank you note and offer a free service check.

Then go to the http://www.ciadvertising.org/student_account/fall_00/adv382j/wanhsiu/Theoryone/post.htm website to view how companies can use advertising to reduce dissonance.





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