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Multiple Choice Quiz
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1
An "economic buyer" is a person who:
A)makes buying decisions based on behavioural needs rather than economic needs.
B)logically compares choices to get the greatest satisfaction from expenditures of time and money.
C)always buys the product that has the lowest price.
D)is not willing to pay extra for convenience.
E)all of the above.
2
Which of the following is an "economic need"?
A)Desire for self-satisfaction.
B)Desire for self-esteem.
C)Desire for efficiency in operation or use.
D)Desire for prestige.
E)Desire for status.
3
Allstate Insurance promotes its auto and home insurance by telling consumers, "You're in good hands with Allstate." To which of the following types of needs is Allstate trying to appeal?
A)Personal needs.
B)Social needs.
C)Physiological needs.
D)Safety needs.
E)Behavioural needs.
4
Which of the following are examples of "personal needs"?
A)Needs for food, drink and rest.
B)Needs for self-esteem, accomplishment and fun.
C)Needs for protection and physical well-being.
D)Needs for love and friendship.
E)Needs for status and acceptance by others.
5
When listening to music on the radio, many consumers automatically switch stations when commercials begin to run, and they search until they find another station that is playing music. This tendency is an example of:
A)selective exposure.
B)selective perception.
C)selective retention.
D)selective learning.
E)selective reception.
6
A movie theatre runs a film clip that shows pictures of candy, popcorn and soft drinks prior to running the featured movie. The intent is to get theatre patrons to make purchases at the concession stand in the theatre lobby. This process is an example of which of the following behavioural influences on buying behaviour?
A)Attitudes.
B)Beliefs.
C)Selective processes.
D)Learning.
E)None of the above.
7
With respect to consumer attitudes:
A)marketers often try to understand and work with existing consumer attitudes.
B)changing present attitudes is sometimes necessary.
C)changing negative attitudes is difficult for marketers to do.
D)all of the above.
E)none of the above.
8
Which of the following statements about personality is TRUE?
A)The results of personality research have fulfilled marketers' expectations.
B)Marketers have found it easy to use personality in marketing strategy planning.
C)Marketers have increasingly focused on personality measures in attempting to explain people's behaviour.
D)Marketers have developed lifestyle analysis as an alternative to personality measures.
E)None of the above.
9
VALS and GeoVALS are examples of services offered by research firms to assist in:
A)learning.
B)lifestyle analysis.
C)reinforcement.
D)belief analysis.
E)expectation analysis.
10
Which of the following statements about social class is FALSE?
A)People in different social classes tend to have different beliefs and feelings.
B)People with the same income level are always in the same social class.
C)Variables such as occupation, education, and type of housing form the basis of simple approaches for measuring social class.
D)The U. S. class system is far less rigid than those in most other countries.
E)None of the above statements is false.
11
Jim Wilkie and his 7-year old son Eric went to an auto show where many new cars and trucks were displayed. At one point in the show, Jim was looking at a station wagon because he knew that he would have to replace the family car later that year. Eric then led Jim to a brand new minivan equipped with a DVD entertainment system. It included a drop-down screen which would allow back seat passengers to watch DVD movies or play video games. After the show, Jim's wife Jeanne told him that a minivan might not be a bad idea because she had to drive several children to school two mornings per week. Six months later, Jim bought a minivan with a DVD entertainment system. Which of the following social influences was at work in this situation?
A)Social class.
B)Family.
C)Reference groups.
D)Opinion leaders.
E)All of the above.
12
The whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous group of people is a(n):
A)culture.
B)family.
C)evoked set.
D)social class.
E)reference group.
13
A salesperson driving to visit a client located two hours away has a tire blow out on the highway. He walks about a mile to the next exit where he finds a service station. The owner of the station says he can replace the blown tire, but it will cost twice as much as it would to purchase a tire in the salesperson's home city. The salesperson, not wanting to be late for his appointment, agrees to pay the higher price in order to get back on the road. This case illustrates the effect of ____________ on buying behaviour.
A)culture.
B)expectations.
C)purchase situation.
D)learning.
E)reference groups.
14
When consumers use a problem-solving process to make purchase decisions, what is the next step in the process after they become aware of, or interested in, a problem?
A)Evaluating alternative solutions.
B)Recalling and gathering information about possible solutions.
C)Deciding on the appropriate solution.
D)Evaluating the decision.
E)Making the commitment to purchase a particular product or service.
15
Jim Ellis was a college student who needed to purchase a suit before starting to interview for jobs with potential employers. He had owned a suit before, but he had never purchased one completely on his own; his father had always gone with him and did all the talking. This time, he would be the sole decision maker in the purchase. He also would be paying for the suit with his own money that he had earned from a part-time job he had at school. He planned to spend between $400 and $500 for the suit. He was a bit nervous because he wanted to make sure the suit looked good, fit him well, and was a good value for the money. So, he decided to visit several stores before making his final purchase decision. For Jim, this situation seems to be one of:
A)routinized response behaviour.
B)low involvement purchasing.
C)extensive problem solving.
D)limited problem solving.
E)adoption purchasing.
16
Regarding the adoption process:
A)"interest" is the first stage in the process.
B)"confirmation" is the last stage in the process.
C)"trial" precedes "evaluation" in the process.
D)"evaluation" precedes "interest" in the process.
E)none of the above.
17
Dave Garrison had just bought a new car and was a bit uncertain about whether or not he had done the right thing in buying it. Two days after he purchased it, he decided to take it back to the dealer so that the dealer could install some additional optional equipment. When Dave went to the dealership to pick up the car after the installation, the salesman who sold Dave the car said, "You know, in the last two hours three different customers told me how much they liked the looks of your new car. One of them even wanted to know if it was for sale!" This attempt by the salesman to confirm the wisdom of Dave's purchase decision seems to be aimed at reducing:
A)involvement.
B)perception.
C)adoption.
D)learning.
E)dissonance.
18
When planning strategies for international markets, a good manager will keep in mind that:
A)relying on intuition may be misleading.
B)understanding local cultural differences is of no real value.
C)consumers in a foreign culture all tend to be the same.
D)all of the above.
E)none of the above.





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