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True or False
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1
Wants are basic forces that motivate a person to do something.
A)True
B)False
2
A consumer purchases a product after seeing an advertisement in a store. This is an example of reinforcement.
A)True
B)False
3
Selective perception means seeking out and noticing only the information that interests us.
A)True
B)False
4
“Toyota make safe cars” is an example of an attitude.
A)True
B)False
5
An attitude is a person's point of view about something, and usually involves liking or disliking.
A)True
B)False
6
A child looking to a parent for advice about purchasing a product is an example of a reference group.
A)True
B)False
7
A celebrity appearing in an advertisement is an opinion leader.
A)True
B)False
8
Routinized response behaviour is typical for high-involvement purchases.
A)True
B)False
9
The steps in the adoption process are:
1. Awareness
2. Interest
3. Trial
4. Evaluation
5. Decision
6. Confirmation
A)True
B)False
10
Limited problem solving is used when the consumer has a lot of experience in meeting a need and has no need for additional information.
A)True
B)False





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