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True or False
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1
MIS stands for Management Information System.
A)True
B)False
2
Hypotheses are educated guesses about the relationships between things or about what will happen in the future.
A)True
B)False
3
A system for linking computers within a company is called an intranet.
A)True
B)False
4
A marketing model states the relationships among marketing variables.
A)True
B)False
5
Defining the problem is often the most difficult step in the marketing research process:
A)True
B)False
6
In a quantitative marketing research study, the total group of people a marketing manager is interested in learning something about is known as the sample.
A)True
B)False
7
Primary data is first data a marketing manager should collect.
A)True
B)False
8
Company files are an example of secondary data.
A)True
B)False
9
A research proposal is usually written in the third step of the marketing research process.
A)True
B)False
10
The extent to which marketing research data measures what it is intended to measure is known as the confidence level:
A)True
B)False





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