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American Marketing Association
The AMA has a set of best practices which outline how to conduct several qualitative and quantitative marketing research techniques.
( http://www.marketingpower.com/content24638.php )
Marketing Research Association
The Marketing Research Association is the leading and largest association of the opinion and market research profession, a multi-billion dollar a year industry dedicated to providing valuable information to guide the decisions of companies that provide products and services to consumers and businesses.
( http://www.mra-net.org/about/index.cfm )







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