This is a Windows spreadsheet program that features a short caselet problem for each chapter, and is designed to stimulate a problem-solving approach to marketing strategy. As compatibility issues with the Windows Vista Operating System have been reported, please be sure to follow the installation directions below carefully. After downloading the installation program (setup.exe), double-click its icon within Windows Explorer or My Computer and follow the on-screen instructions.

Use the following chart to reference the chapters in the text with the exercises in the program.

Chapter	Exercise
1	1: Revenue, Cost, and Profit Relationships
2	2: Target Marketing
3	3: Segmenting Customers
4	4: Competitor Analysis
5	5: Demographic Analysis NOTE: Changes made to the content of this CAP in the Canadian edition.
6	6: Selective Processes
7	7: Vendor Analysis
8	8: Marketing Research
9	9: Branding Decision
10	10: Growth Stage Competition
11	11: Intensive vs. Selective Distribution
12	13: Selecting Channel Intermediaries
13	14: Selecting a Communications Channel
14	15: Sales Compensation
15	16: Sales Promotion
16	17: Cash Discounts
17	18: Break-Even/Profit Analysis
18	19: Marketing Cost Analysis

Click the link below to open the user guide for the computer-aided problems. To view this file, Adobe's free Acrobat Reader application is required. It can be downloaded from Adobe's Website.

Computer-Aided Problems User Manual (153.0K)

Right-click on the link below and select "Save Target As..." to save the installation program to your computer. Do not left click and choose the "Run" option or your installation will not be successful. Once saved on your computer, double-click on the file to begin installation. If you experience issues with your installation, please click on the Technical Support link on the left-hand side of this screen to submit a ticket to our Customer Support team.

Computer-Aided Problems Install (2183.0K)