Interactive learning objects have been developed that illustrate key topics from Basic Marketing. The objects are available individually within relevant chapters of this Online Learning Centre, or you can access them randomly using the following table of contents.

Chapter	Topic
1	Marketing Topic: Developing Customer Relationships
3	Marketing Topic: Why Segment Markets
4	Marketing Topic: Planning Phase of the Strategic Marketing Process Marketing Topic: Levels of Strategies in an Organization Marketing Topic: Social Forces Marketing Topic: Economic Forces
8	Marketing Topic: Marketing Research
9	Marketing Topic: Branding
10	Marketing Topic: The New Product Process
13	Marketing Topic: Steps in Segmenting and Targeting Markets Marketing Topic: Differences Between Advertising, Promotion, and Public Relations
16	Marketing Topic Nature and Importance of Pricing
17	Marketing Topic Selecting a Price Level Marketing Topic Estimating Demand and Revenue

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